A lot of companies are competing for your keywords. We’ll analyze their strengths and weaknesses to find new opportunities for your success. Catalog each content medium and each content site. In other words, capture everything from blog articles to videos on and off their website. Each content type gives insight into the level of content investment, the format types their audience enjoys, and the range and relative importance of topics and keywords.
The competitive content analysis helps marketers understand the strengths, weaknesses, and opportunity gaps when it comes to competitors’ content marketing activity. A complete competitive content analyzes your competitor’s existing content, SEO, and product strategies so you can differentiate your brand’s content.
Make sure your website converts visitors to paying customers and that it’s fully optimized to achieve the best rankings. On-page optimization (AKA on-page SEO) refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags.
But the reality is, off-page SEO won’t do much good if you don’t pay attention to the fundamentals – on-page SEO. Smart SEO practitioners know that on-page optimization should be constantly prioritized. And because the search landscape is ever-evolving, it’s important to make sure your on-page SEO knowledge is up to date. In this post, we will cover what on-page SEO is, why it matters, and 10 of the most important on-page SEO considerations today.
Links from high-quality sources drive relevant traffic to your site and help build authority in Google. Link building is when you get other websites or blogs to link to your site’s page in order to improve your search engine rankings. The engines crawl the web looking for links between your web pages and other websites to decide how valid your content is and thus where your page should rank in their search results
Link building is when you get other websites or blogs to link to your site’s page in order to improve your search engine rankings. The engines crawl the web looking for links between your web pages and other websites to decide how valid your content is and thus where your page should rank in their search results.
Content is still king in the online world. This can include new on-page content, regular blogs, newsworthy press releases, or complete eBooks.refers to creating and sharing content (articles, blogs, infographics, videos) for the purposes of driving traffic to your website and moving visitors through your marketing funnel in order to acquire new customers.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can’t get elsewhere. It’s the best way to turn your product, no matter how common, into something that is not like everyone else’s
Keyword optimization (also known as keyword research) is the act of researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to your website. … So keyword optimization isn’t a set it and forget it process.When you have multiple pages ranking for the same keyword, you’re actually competing with yourself.It’s important to identify whether keyword cannibalization exists on your website and resolve it right away.
In a recent survey, participants listed keyword optimization as one of the hardest tasks in search engine marketing. Because of its difficult nature, most site owners, marketers, and bloggers don’t spend enough time optimizing keywords. This is ironic since optimizing keywords is the most important aspect of SEO and PPC. If you don’t choose and use keywords your customers are searching for, you won’t get found. That means no traffic, no sales, no money.